SCCS Year 12 + 13 Media Studies

Roxy's Task !! 10 th Feb:

2012-02-10T01:29:00.000-08:00

Roxy has to teach Ms DeBortoli something today : SUZY YOU MUST WRITE THIS UP AS WELL !!!

Today you have to 'Explain (fully) what SOPA + PIPA are'

You must cover ...
definitions
Who wants it - Why it is necessary (in some peoples eyes) ..
Who doesnt want it - Why it is harmful
Examples of companies that have suffered as a result
How it came about / earlier attempts to do the same thing

You own opinion - do you think it is good or bad etc

YR13 : Half Term Research -

2012-02-06T05:03:00.000-08:00

Apart from getting your Film finally finished you still nehttp://www.blogger.com/img/blank.gifed to revise for the WE MEDIA exam question. Here are some articles and websites for you to digest :

http://www.guardian.co.uk/technology/2011/jan/13/evgeny-morozov-the-net-delusion

http://wemedia.com/

http://www.delicious.com/mrsloan/wemedia

You must also read this : MAKE NOTES its very useful !!

a2 Media We Media and Democracy Booklet

and look at this student's work :

We Media Democracy and Convergence

YOUR TASK FOR THE HALF TERM IS TO PUT TOAGTEHR A TEN SLIDE POWERPOINT EXPLAINING:

HOW HAS WE MEDIA CHANGED THE WORLD ??

Good louck

Year 12 : Half Term Homework -Lots to do !

2012-02-06T03:50:00.000-08:00

Revision Booklet Film Industry

1. Read that document and make notes !! It is absolute gold dust for your exam so the more terms and quotes and points for your essay you can get from this the better. You can click on the blue hyperlinks in teh text to see videos and other useful websites.

2. You must reseach 2 contrasting film companies. Choose 1 major Hollywood Label (Universal is a good one) and then a smaller British Film Company (Working Title or any other you fancy). By research a dont mean cut and paste from Wikipedia but you must get Financial details from the last year. A selection of successful and non successful films and examples of how it distributes and exhibits films it makes.

3. Research the UK Film Council: Films made / Success / Trends in Production / How is technology effecting it. / Financial Data / What is its role or ethos ?

There are some useful links here (but no up to date enough)
http://delicious.com/mrsloan/britfilm

4. Research How SOPA + PIPA will effect the Film Industry and get some data / statistics / quotes to back you up.. You could start with this video :

Prep for next lesson 1st Feb 2012

2012-01-25T03:44:00.000-08:00

Next lesson you will be learning how to write and create your double page spread. In preparation for this you will need bring 3 or 4 pictures that you want to use in your article.

There are some examples of double page spreads on the Media blog if you need inspiration.

Double Page Spread Examples

2012-01-18T02:06:00.001-08:00

Here are a random collection of Double Page Spreads:

Try and identify whether they are professionally made or if they are made by AS students.

Try and grade them or rank them from best to worst

Identify the conventions of a DPS and see

Doubel Page Spread Examples

Yr 12 Homework Wk beg 9th Jan

2012-01-11T03:57:00.000-08:00

You must ensure that you are continuously updating your blogs. Below is a list of all the things you each need to do by next Wednesday.

Remember that unless you demonstrate your magazine development through your blog posts the examiner will not have any proof of all your hard work.

Hafsa- Complete magazine research and analyse several contents pages stating why you think they are effective.

Fardowsa- Analyse several contents pages stating why you think they are effective.

Afsar- Analyse several contents pages stating why you think they are effective.

Norik- Analyse several contents pages stating why you think they are effective, choose three different examples of mastheads and discuss which you think you would be most effective for your magazine. Explain which picture you chose and why.

Masum-Analyse several contents pages stating why you think they are effective.

Ryan- Analyse several contents pages stating why you think they are effective.

Jeta-Analyse several contents pages stating why you think they are effective.

Raquib- WELL DONE! YOUR BLOG IS UP TO DATE.

Suraj- Analyse several contents pages stating why you think they are effective and upload all your photos.

Last minute Mock revision - Year 12

2012-01-09T05:06:00.000-08:00

Alright here are some helpful slides for you to cram in some terminology before tomorrows Mock. Which is now taking place in room2 . Dont be late.

Note: all the stuff on these slides about the film research stuff, dont worry because we havent studied that yet. We will be doing that after this mock.

revision-guidance1

Contents pages

2011-12-12T04:36:00.000-08:00

Hi guys you shoudlall be really thinking baout your contents pages as well now .. as over the christmas holidays you shoudl take you photso for this:

Here is an excellent example i found from a student in a different school :

ContentsPage

Yours should be better than this !

Fader Magazine : possible layout inspiration

2011-12-08T06:43:00.000-08:00

Yr12 lesson: Representations Intro

2011-12-05T12:00:00.000-08:00

Representation and ideology tv drama

View more presentations from Layla Bryant

Representation Intro Handout

View more documents from snortontaylor

MediaFilmExchange.co.uk Powerpoint

View more presentations from mediafilmexchange.co.uk

Your homework is to find 3 examples of Media Stereotypes on TV .. you need to find a clip or a picture to go with your explanation of each stereotype

Yr13: Some light listening

2011-12-05T02:26:00.000-08:00

Right this is without doubt way too boring to make it onto your most played playlist but seeing as wyou are supposed to be researching the effects of the internet and facebook then radio is sometimes useful. .

Radios 4s weekly Media Show form about 2 weeks ago;

Radio 4 Media Show-facebook - Podcast by MrSloan

IMPORTANT: Year 12 + 13

2011-12-01T07:40:00.000-08:00

All your work from the lessons we do can now be found here for yr12 :

https://www.evernote.com/pub/mrsloan/year12shared

and here for yr13:

https://www.evernote.com/pub/mrsloan/year13shared

So make sure you always check there to get your pictures and stuff for your blogs etc

Magazine Cover Design and House Style

2011-12-01T05:21:00.000-08:00

Today we are going to look at the overall deisgn of your music magazine and see what you can come up with you shoudl be putting your pictures / mastehads and sell lines all together now ...

go here : http://delicious.com/mrsloan/magazines

and look at some of the links for help and inspiration.

TASK: You need to put 4 pictures, on your blog, of covers you are going to use to help you in your own design.

Then for the rest of the lesson actually make it !

Year 12 : Homeowkr clip to analyse : Gender

2011-11-29T02:37:00.001-08:00

Remember you are analysing Gender

A2 Thursday's lesson

2011-11-23T03:40:00.000-08:00

Dear both,
remember that you need to bring in your completed shot list and storyboard for tomorrow.
You will present this for the first 15 minutes, after that you will be able to start filming!
Ms DB

Wednesday's Lesson

2011-11-21T01:05:00.000-08:00

Dear all,

I will not be here for Wednesday's lesson as I have to attend a meeting. Please use this time to complete the work 'sell lines' for your magazines which you will find in your Media booklets.

Please also ensure your bl0gs are up to date.

Checklist:

Audience profile

Mast head research- with explanation

Title and genre of magazine chosen

See you next week.

Yr 12 Photography Lesson - 17th Nov

2011-11-17T01:37:00.000-08:00

Right then now you need to apply all those rules Mr Sloan just showed you to your own work. But before you do that have a quick look at this website

FLIKR PORTRAITS

.. then you can begin to design your OWN

YOUR HOMEWORK: TAKE YOUR FIRST PHOTOSHOOT AND PUT YOUR TOP 5 PHOTOS ON YOUR BLOG FOR NEXT WEDNESDAY TO SHOW TO MISS AINSCOUGH!

Good Luck

Today's lesson

2011-11-16T07:49:00.001-08:00

Yr 12 today finished off their audience profiling and chose the title and mast head of their music magazine.

Please finish for homework if incomplete.

Year 13 : Work for the Week - 7th Nov 11

2011-11-07T06:59:00.000-08:00

Alright guys, as explained in class (i know you werent in Roxy) you have to make documentary entitled :

HOW THE INTERNET CHANGED THE WORLD

sounds good right ? Firstly it has enabled Mr Sloan to set up boring blogs for you all and get on your case even though your not physically in school ... (but you are virtually always in !! hahahah)

Anyway .. Suzy has the plan so you two need to get all the footage of interviews ect by next week.

You still need to work on your Music Video as well !!

Year 12 hmwk : 3rd November

2011-11-03T07:47:00.000-07:00

All yr12s need to show evidence of research by producing either 4 blog posts or powerpoint slides evaluating the pros and cons of the design / layout / photography from 4 different music magazines :

Due : Next thursday

YR12 : TVDRAMA ALERT

2011-10-31T09:00:00.000-07:00

Top Boy tonight 10 o clock C4 Watch it !! Here is a random mixtape made for the show. Obviously watch and enjoy the show but tomorrow we are going to be analysing it ! You get me bruv, allow it .. etc etc

Top Boy - The Mixtape by LivityUK

Year 13: Homework for 17th Oct

2011-10-17T03:32:00.000-07:00

Global Media Chapter

This is your homework !! Read this please i will be checking

You also need to keep this diary style record for 2 days:

• How much of the media you use is made in the UK?
• How much comes from overseas?
• How much is difficult to locate (e.g. made in the UK but distributed by
a foreign organisation)?
• Express the amount of UK media you used as a percentage of your
total media consumption for the 2 days.
• Finally, consider how typical these days were – for example, if you
watched a whole ‘British cinema’ season on a digital channel, this will
have skewed your findings.

Peer Assessment: YR13

2011-10-06T04:53:00.000-07:00

Here are a few blogs from other yr13 students, how does yours compare ?

http://richardlarteymedia.wordpress.com/

http://henniea2media.blogspot.com/2010/01/music-video-conventions-depending-on.html

http://ryancarrolla2media.blogspot.com/

http://fahminaali.blogspot.com/

Better or worse, what grade would you give them for planning

The culture industry: Does it still exist..err. yes !

2011-09-29T01:25:00.001-07:00

Yr 13 stuff.. year 12s you may as well stop reading as you probably wont understand it, it may look like a different langugae or something ...

Theories Of Popular Music Adorno, Hebdige[1] 1

View more presentations from shsgmedia

TV Drama Chapter:

2011-09-26T05:01:00.000-07:00

I found this online , so thought it would be useful for you cheepskates...

TV Drama OCR Text Book Chapter

Inspiration for Creative Projects

2011-09-22T05:08:00.000-07:00

Just been watching a video about creativity with the yr13 class and talking about how creativity works through a process of

COPYING > TRANSFORMING > COMBINING

What kinds of inspiration and already existing ideas coudl influence your creative ideas for your coursework projects this year ?

Try and create an ideas board : I obviously have to create a snobby sounding high culture list as i'm a media studies teacher and your low brow rubbish infuences are beneath me but honestly i wont judge you ! REMEMBER YOU CAN CHOOSE ANYTHING !

JIMI HENDRIX - MACHINE GUN : hmmm.the why bit is hard...because he uses effects and sounds that were an advance on existing efforts...

The films of Fritz Lang:
Influential throughout Hollywood and European cinema, used light and shadow to amazing effect. Gret Mise - en Scene - etc blah blah blah ...

Adidas is all in Advert Campaign:
Extremely er.. cool and directed by that bloke who did the crazy gingers video 'Romain Gavras' (massive genius) this advert is brilliantly edited and actually grabs you and makes you want to buy stuff .. basically its a tour de force (Media people love to say Tour de force when critiqing stuff)

Visual Culture Discussion

2011-09-11T03:54:00.001-07:00

This video contains lots of irritating people .. but its still good.. especially if you are in yr13 and are going to have an exam about new media theory at some point..

History of Magazines

2011-09-11T03:25:00.001-07:00

Alright this is very very long .. but it be worth a watch if you need design ideas and inspiration when you are making your magazines.

Magazine Design

2011-07-12T01:25:00.000-07:00

High level design work: Just look at what it takes to make a great magazine..

Good luck with your exams yr13

2011-06-14T04:49:00.001-07:00

Democracy + Comedy

2011-06-09T02:55:00.001-07:00

The we media demcoracy exam approaches:

here is a jolly look at democracy today courtesy of Stewart Lee:

http://www.bbc.co.uk/i/b011vg7r/

tvdrama

2011-05-23T07:34:00.000-07:00

Useful tools

Representation in TV Drama - handbook and key terms

View more documents from jackiemason

Some Suggested Texts (Ameena Khan)

View more documents from rikhudson

example answer

2011-05-04T08:44:00.000-07:00

Go down to the second answer and see what they worte for thier film industry answer ... they did this from memory, without their notes... you have 2 weeks to get o this stage.. They got a B... what are you going to get huhh ?????

G322 Exemplar Cand B High Level answer

Year 12 : You must read this

2011-05-04T08:03:00.003-07:00

YOUR EXAM IS ONLY 12 DAYS AWAY !!! You must be prepared to explain the film industry !!

Revision Booklet Film Industry

War on Democracy:

2011-04-27T10:37:00.000-07:00

Warning: this film is excellent but does not hold that much relevance to your exam answer as its not really about Social Media... its about teh political situation in Latin / Central and North America..... i just though it might be interesting thats all !!

gutter stars directors commentary

2011-04-05T14:20:00.000-07:00

Gutter Stars Directors Commentary from Mr Sloan on Vimeo.

Finally it all becomes clear... the hidden messages .. oh the subversive transient yr13 ideology that pervades it ..... er.. just embed it on your blogs ok !!

excellent work though (seriously !!)

We media and democracy.. a vague look

2011-04-05T05:00:00.000-07:00

We Media and Democracy from Mr Sloan on Vimeo.

Hard hitting, powerful, extensively researched... these are some words that have been used about documentaries in the past. This however is just a short look at a topic ..that about it.

Hmmmmm..

YR 12 : Magazine Production Deadline : Thursday

2011-04-04T06:23:00.000-07:00

Ok yr 12s 'real talk' this is teh actual offical deadline that i cant extend and im worried .. very worried that you guys haven't done any work!!

You must have in the folder syou hand to me B4 12.20pm on Thursday the 7th April...

1. A front sheet with your name / project title / blog address

2. Full page full colour print outs of your magazine pages

3. All planning and hand drawn sketches (if you havnt got any... Do some !) ...examples of photos you have taken and how you have edited them.

4. Research of existing / similar magazines and inspiration (this could be on your blog)

5. Your evaluations.. in powerpoint ..eitehr on your blog or printed out

6. Audience feedback and examples of how you have used it....

ALL THIS IS THE BARE MINIMUM !!!! YOU MUST HAVE A FRONT PAGE AND CONTENTS PAGE TO A SCHOOL MAGAZINE ALSO ON YOU BLOG OR PRINTED OUT .....

Here is a link to an A* BLOG.. Why doesnt yours look like this ?.....

http://www.alevelmediastudies09-11.blogspot.com/

Look forward to seeing it on Thursday if not...you have failed Media Studies !! Well Done !

Amazing link for yr12 case studies

2011-03-14T03:24:00.000-07:00

http://asanda2mediastudies.blogspot.com/2011/01/case-study-links-for-kings-speech.html

Go there and research !!!!

New British Film ? case study ?

2011-03-14T03:18:00.000-07:00

Key terms : film industry

2011-03-14T03:14:00.000-07:00

Selected Key Terms for Institutions and Audiences - The Film Industry

An institution (in the film industry)
Definition: any company or organisation that produces, distributes or exhibits films. The BBC makes films with their BBC Films arm; Channel4's Film Four produces films, Working Title also produce films, as does Vertigo Films, etc. Some institutions need to join with other institutions which distribute films. Vertigo Films is able to distribute its own films, Channel Four distributed Slumdog Millionaire through Pathe. Working Title's distribution partner is Universal, a huge US company which can make, distribute and show films. The type of owner ship within an institution matters as, for instance, Channel 4 and the BBC are able to show their own films at an earlier stage than other films made by other institutions. They are also better placed to cross-promote their in-house films within their media organisations.

Distribution and Marketing
Definition: the business of getting films to their audiences by booking them for runs into cinemas and taking them there in vans or through digital downloads; distributors also create the marketing campaign for films producing posters, trailers, websites, organise free previews, press packs, television interviews with the "talent", sign contracts for promotions, competitions, etc. Distributors use their know-how and size to ensure that DVDs of the film end up in stores and on supermarket shelves. Distributors also obtain the BBFC certificate, and try to get films released as the most favourable times of the year for their genre, etc.

Examples:
Universal distributed Working Title's The Boat That Rocked; Pathe distributed Film4 and Celadors' Slumdog Millionaire after the original US distributor, Warner Independent went out of business.

Exhibition
Definition: showing films in cinemas or on DVD. Media attention through opening nights and premieres How the audience can see the film: in cinemas, at home, on DVD, through downloads, through television, including premieres, the box office take in the opening weeks; audience reviews which includes those of the film critics, ordinary people, cinemas runs; awards in festivals, The Oscars, BAFTAS, etc.

Examples:
The Boat That Rocked opened on wide release in over 400 cinemas in April 2009. The film flopped at the box office for a number of reasons: the critics' reviews, poor weather putting off cinema goers, and perhaps the lack of a strong female character. The film also flopped on American release in November 2009. However, young people and older people like the film: sales in Morrisons and other supermarkets seem brisk before Christmas as many are buying the DVD as a present to cheer people up during these dark winter months. Slumdog Millionaire almost never got distribution. Its early US distributor, Warner Independent was a victim of the economic downturn and went out of business. The film's makers then struggled to find a distributor! Then Fox Searchlight stepped up and "the rest is history". The 8 out of 10 Oscar nomination wins ensured that the film has been the greatest British success in awards and in box office for nearly 60 years.

http://www.independent.co.uk/arts-entertainment/films/news/boyle-reveals-slumdog-millionaire-was-nearly-never-made-1331821.html

Exchange
Definition: The unintended use of an institution’s media text (i.e. a film) by OTHER PEOPLE who use the film or parts of it to form new texts. What happens to a film, etc. after the public get their hands on it using digital technology.

Examples:

People unconnected to the institution/ film using WEB 2.0 applications such as YOUTUBE, Blogger, Amazon film message boards, TWITTER, Face-Book, discuss the film or edit parts of together to form a new text which the may then put a new soundtrack to and publish on YOUTUBE, etc. When you add a trailer from a site like YouTube on your blog you have been engaging with exchange.

Vertical and Horizontal Integration
Definition: Absorption into a single firm of several firms involved in all aspects of a product's manufacture from raw materials to distribution.

Example:
Vivendi Universal have integrated film, music, web and distribution technology into the company, including owning big stakes in cables and wires that deliver these services. Therefore they are vertically integrated because they own all the different companies involved in film, from production to distribution to exhibition. They are also horizontally integrated because they have all the expertise for producing media content under one roof – films, TV, magazines, books, music, games thus being able to produce all the related media content for one film under the same roof (see synergy). This is important for the control the institution has over their product/film.

Synergy/Synergies

Definition: The interaction of two or more agents (institutions/companies) to ensure a larger effect than if they acted independently. This is beneficial for each company through efficiencies in expertise and costs.

Examples:
Working Title know how to make films and they have formed a business partnership with Universal, a massive US company, who have the experience and size in the marketplace (cinemas, stores, online, etc.) to distribute them. (They create the marketing campaign to target audiences through posters, trailers, create the film’s website, free previews, television and press interviews featuring “the talent”, drum up press reviews, word of mouth, and determine when a film is released for the best possible audience and the type of release: limited, wide, etc.) Channel Four’s Film 4 and Celador Films (Celador also produce Who Wants to Be A Millionaire and films, too) benefited by pooling their know-how, experience and expertise to jointly produce Slumdog Millionaire. These companies formed a business relationship with France’s Pathe to distribute this film. In the UK Pathe helped create the poster, trailer, website, etc. In the USA the film found another distributor after being nominated for the Oscars.

Viral Marketing
Definition: A marketing technique aiming at reproducing "word of mouth" usually on the internet and through existing social networks. YouTube Video pastiches, trailers, interviews with cast members, the director, writer, etc. You can find interviews of “the talent” trying to gain publicity for your case study films on YouTube.
Guerilla Marketing
Definition: The use of unconventional and low cost marketing strategies to raise awareness of a product. The aim is usually to create “buzz” and “word of mouth” around a film. Unusual stunts to gain publicity (P.R.) on the film’s opening weekend, etc.

Examples:
Sasha Baron Cohen created “buzz” before the release of his film “Borat” by holding fake press conferences. The studio also accessed the popularity of YouTube by releasing the first 4 minutes of the movie on YouTube, a week before it’s release, which can then be sent virally across the nation. At a special viewing of “Bruno” Cohen landed on Eminem “butt first” from the roof MTV Awards venue, dressed in as an angel outfit with rents in the rear end.

Media Convergence
Definition 1: Convergence of media occurs when multiple products come together to form one product with the advantages of all of them.
Examples:

More and more films are being marketed on the Internet and on mobile phones. You no longer need even to buy the DVDs or CDs as you can download films and music directly to your laptop, Mac or PC. Blue Ray DVDs can carry more features than ordinary DVDs and can be played on HD televisions and in home cinemas for enhanced/cinematic picture quality. You can save films on SKY digital, Free-box digital players, etc. You mobile phone has multiple features and applications. With media and technological convergence this is growing year on year. Play-Stations, X-Boxes and the Wii can can connect with the Internet and you can play video games with multiple players.

Technological Convergence
Definition 2: The growing interractive use of digital technology in the film industry and media which enables people to share, consume and produce media that was difficult or impossible just a few years earlier.

Examples:
For instance, the use of new software to add special effects in editing; the use of blue-screen; using new types of digital cameras like the one Danny Boyle used in “Slumdog Millionaire” (The Silicon Imaging Camera to shoot high quality film in tight spaces); you can use the Internet to download a film rather than go see it in the cinema; you can watch it on YouTube; you can use special editing programs like Final Cut Pro to edit bits of a film, give it new soundtrack and upload it on YouTube; you can produce illegal, pirate copies on DVDs from downloads and by converting the film’s format; you can buy Blue Ray DVDs with greater compression which allows superior viewing and more features on the DVD; distributors can use digital software to create high concept posters; cinemas can download films to their projection screens and do not have to depend on a van dropping off the film! There are tons of ways in which technological convergence affects the production, distribution, exhibition and exchange by prosumers. ( A prosumer is someone who not only consumes (watches films) but also writes about them the Net, blogs and make films out of them, often uploading them on sites like YouTube, etc.

A Mainstream Film
Definition: A high budget film that would appeal to most segments of an audience: the young, boys, girls, teenagers, young people, the middle aged, older people, the various classes in society. Distributors often spend as much or more than the film cost to make when distributing mainstream films that are given wide or universal releases.

Example:
The Boat That Rocked was a mainstream idea and was given the mainstream treatment on wide release. The film flopped at the UK box office on release ( and has not done too well since mid November 2009 on release in the USA. This was mostly because of its poor reviews, particularly from “Time-Out”. However, when young and older audiences see the DVD they generally like the film because of its uplifting storyline and the well-chosen soundtrack.

Art House Films
Definition: A low budget independent film that would mostly appeal to an educated, higher class audience who follow unusual genres or like cult directors that few people have heard of. Therefore it is usually aimed at a niche market. Foreign films often come under this category.

Examples:
The low budget film, Once (2007) which found a specialised, boutique distributor in Fox Searchlight fits this label. (FOX the mainstream company usually distributes big budget film and blockbusters); So does “Juno” from 2008 which began as a low budget film about teenage pregnancy that the big studios thought too risky to touch – but it found popularity through its touching storyline, engaging music and its Oscar nomination for best script. Like “Slumdog Millionaire” the film crossed over between art-house cinemas and audiences to mainstream ones because of the recognition it received from Canadian film festivals and award ceremonies like Britain’s BAFTAS and the Hollywood’s Oscars.

Ratings bodies BBFC - The British Board of Film Classification
How your institutions films are rated will affect audiences in so far as WHO can see them. Remember that sex scenes, offensive language, excessive violence, the use of profanity, etc. can affect the rating and certificate the film receives and therefore affect who is able to see the film.

How to pass your G322 Exam

2011-03-10T08:32:00.000-08:00

revision-guidance1

YR12: Magazine Help

2011-02-14T10:10:00.001-08:00

Here is the link to that really good exemplar we looked at today :

http://www.alevelmediastudies09-11.blogspot.com/

Also below are some others....
ContentsPage

FRONT

If you want more help go to this link at the OCR website and go down to the examples at the bottom of the list.
OCR MEDIA DOCUMENTS PAGE

Year 13 : your screenshots..

2011-02-14T10:05:00.001-08:00

Ahhh in all their glory !!! My god ... below is the link to the flickr stream and also a slideshow for you to watch at your leisure.

http://www.flickr.com/photos/59522248@N04/

YR13 : How do you sturcture your critical essay in the exam ?

2011-02-14T01:25:00.001-08:00

Writing frame for G325 from Julian McDougall

G325 Sample Writing Frame (Collective ID)

Please note this is generic and is not a direct response to a specific exam question, so candidates will need to adapt this.

Start with quote, paraphrase, critique on identity, representation, media.

Identity is complex. The relationship between collective identity and media representation is not straightforward. In this answer I will discuss this complicated relationship in relation to (CANDIDATE'S FOCUS - ONE GROUP ACROSS MEDIA OR TWO GROUPS OR MORE, OR CONTRASTING EXAMPLES).

For each example / study, quote, paraphrase, critique is now applied to the material researched. One example from more than 5 years ago is included. Textual analysis is ALWAYS connected to theories of representation and / or identity. These theories can be from any time period but the majority of the examples used for discussion must be from within 5 years.

Next, connections are made between the examples / contrasts are discussed.

Finally, a conclusion is offered which goes back to the start - the complicated relationship between identity and media representation. A prediction for what the future will hold is included here.

To secure high marks, all of the above is accompanied by referencing (when an author is mentioned, their name and year of the book / article / web material is given in brackets after the FIRST mention).

YR 13 >What do you put in your Exam Evaluation thing ?

2011-02-14T01:22:00.000-08:00

This is all taken from notes online from the OCR media conference:

A2 exam question 1b

And a minimalist summary of what to cover...

para 1 Intro: which of your projects are you going to write about? briefly describe it

para 2: what are some of the key features of the concept you are being asked to apply? maybe outline two of the theories/ideas of particular writers briefly

para 3; start to apply the concept, making close reference to your production to show how the concept is evident in it

para 4: try to show ways in which ideas work in relation to your production and also ways in which those ideas might not apply/could be challenged

para 5; conclusion

Again remember you only have 30 minutes and that you really need to analyse the finished production, rather than tell the marker how you made it A2 exam question 1b

And a minimalist summary of what to cover...

para 1 Intro: which of your projects are you going to write about? briefly describe it

para 2: what are some of the key features of the concept you are being asked to apply? maybe outline two of the theories/ideas of particular writers briefly

para 3; start to apply the concept, making close reference to your production to show how the concept is evident in it

para 4: try to show ways in which ideas work in relation to your production and also ways in which those ideas might not apply/could be challenged

para 5; conclusion

Again remember you only have 30 minutes and that you really need to analyse the finished production, rather than tell the marker how you made it

Structure for A2 exam q.1a

This was requested from the e-community; there are other versions elsewhere, but this is probably the simplest!

paragraph 1 should be an introduction which explains which projects you did. It can be quite short.

paragraph 2 should pick up the skill area and perhaps suggest something about your starting point with it- what skills did you have already and how were these illustrated. use an example.

paragraph 3 should talk through your use of that skill in early projects and what you learned and developed through these. Again there should be examples to support all that you say.

paragraph 4 should go on to demonstrate how the skill developed in later projects, again backed by examples, and reflecting back on how this represents moves forward for you from your early position.

paragraph 5 short conclusion

Remember it's only half an hour and you need to range across all your work!

Tuesday's Lesson: Yr 13 Production Diary

2011-01-19T04:00:00.004-08:00

So this was fun wasn't it!! saved you writing anyway ......embed this onto your blog...!! if you want the code let me know.

Monday's lesson: the result

2011-01-18T12:01:00.000-08:00

We Media and Democracy: an Introduction from Mr Sloan on Vimeo.

WIKILEAKS : Real Journalism at last !

2010-11-29T06:15:00.000-08:00

So wikileaks have released loads of classified information to us through the press. Is this real journalism? Is this dangerous and should they be really giving people this kind of information ?

This i s especially useful if you are studying A2 media studies and need to write an essay about Media Democracy.

But even if you don't study media studies its still really useful.. and ... interesting !!

Here are some links if you want to know more. Who would have thought it.. Americans .. spying on people.. .no way !

At least none of them released anything about the teachers at SCCS.. phew !

http://www.guardian.co.uk/world/interactive/2010/nov/28/us-embassy-cables-wikileaks

Mind you this kind of thing is not that new.. just look at the footage of the US helicopter in Iraq. Surely this news is more valuable than coverage of the royal wedding ??

Other A2 Realist films

2010-11-09T06:31:00.000-08:00

Is this a similar idea to yours A2 Media People ? Is it any good ? Can yours be better ? Please discuss and leave a comment !

How to evaluate your production process

2010-11-08T06:14:00.000-08:00

Ok, its hard to stop your weekly blog posts from turning into bring repetitive diaries but anyway here are some tips. Remember you are trying to give the examiner as much evidence as possible that you are working really really hard !!!

Say things about..

Choices / Decisions you have made (however small)

Things you have changed about your magazines

Things i have asked you to do

Things you have done at home or outside of school that i didn't ask you to (independent learning !!!!)

Things that went wrong or problems you have had

Things that your happy about (not in your personal life!)

Try and give us an insight into you creative and thought processes regarding this magazine ! Why is one colour more appropriate than the other one. Why did this font seem more appealing? etc etc

Hope this helps.. Skeeeen!

Yet more theory:

2010-10-12T06:53:00.003-07:00

Oh god i forgot to mention this guy when we talked about marxism and the media !!!

Louis Althusser Resource pack

View more presentations from N0157.

Enjoy !

Yet more theory:

2010-10-12T06:53:00.001-07:00

Social Media can save the world .. oh yes !!

2010-10-12T06:32:00.001-07:00

Right we will come to this later on in the year ! but anyway

"ImaginaCity" Open Cities Panel, PDF Europe October 2010

View more presentations from Dominic Campbell.

Social Media can save the world .. oh yes !!

2010-10-12T06:32:00.000-07:00

Right we will come to this later on in the year ! but anyway

"ImaginaCity" Open Cities Panel, PDF Europe October 2010

View more presentations from Dominic Campbell.

Media + gender: light reading

2010-10-12T06:15:00.000-07:00

Check this out, an amazing book by David Gauntlett, which is a standard often quoted book on all Media courses everywhere...

If you really want to get into this topic of media gender and identity in today's media world then get reading...

Media, Gender, Identity

monday 4TH October: COVER WORK

2010-10-01T06:36:00.000-07:00

Ok i am away on Monday, (sorry) so here is your cover work in advance:

Period 3+4: Yr 13: You must prepare a presentation on FEMINISM in the media: They must include 3 gender theorists! + 3 or 4 diverse and contrasting examples of differing gender roles in some case study media texts of their choice, and whatever else you can find. Ok make them interesting please !

Period 5: Yr12: Go to the 6th form centre and get a computer and start writing on your blogs what research you have done so far. What your questionnaire results were and so on. You can also try and join www.scribd.com and upload your presentations to it. Then embed them on your blogs. if you have problems let me know.

Ok make sure its done, i will be checking you blogs as evidence !! bless lates innit etc.

some bedtime light reading !

2010-09-28T06:53:00.001-07:00

Get your teeth into this !!

The Culture Industry by Theodor Adorno

Creativity : its easy !

2010-09-27T08:28:00.001-07:00

Ok so for any level of media studies to achieve and A you need to demonstrate creativity and flair. This is hard and requires...... independent thought. Or does it... why not steal someones ideas and change it .... just look at how James Cameron got his idea for Avatar.. its really just Pocahontas.. or whatever that Disney film was called...

Blog: Next Steps

2010-09-20T10:03:00.000-07:00

Ok so now all the yr12s and yr13s shoudl have blogs. But instead of treating it like some unwanted christmas present why dont you ... err.. i don't know...actually use it !

Here are some things you could do:

Write something: hey it might stop you being so stressed and moody ! Remember its going off to the examiners so dont write about how much you hate someone. Write about media you like or don't like.

Pictures: find some inspiration for your projects.. .go search out some magazine you like the style of or some films / tv shows that have ideas you like and embed them on your blog.

Personalize it: changee the background / layout fonts anything really ! your blog is an expression of you ... wait.. actually no its not otherwise i am a total loser....

Anyway remember you are being marked on them as a part of your practical work so the better they are the more likely you are to get a decent mark for your coursework

Recognize !

Yr13 :Media Theory... the beginning

2010-09-19T08:31:00.001-07:00

Media Theory is going to be important.. find out as much as you can !!

Marxism is first so try researching that !

Media Theory

What film do you want to go and see ?

2009-09-19T09:05:00.000-07:00

Ok its national schools film week in a month or so and we get to go and see a free film... possibly.. i think the only time we can go is thursday so that limits our options to possibly 3 or 4 choices.......

Me + Orson welles (a new film starring Zac Effron about theatre)

The Imagination of Doctor Parnasus (crazy weird typical Terry Gilliam adventure)

Moon (thoughtful and exciting sci fi)

Synechdoche, New York (elaborate, intriguing bizarre but pssibly genius )

Check out the trailers on youtube (but not Moon because apparently that ruins it.. my vote has been cast already for moon anyway so ...)

Get voting (leave a comment here...) otherwise i choose !!!

New drama

2009-09-14T11:15:00.001-07:00

Ok then here are some interesting things for young talented media producers like you lot to get your head round....

Here is the web version of Timeouts 'Trashed' Magazine which we have had SCCS students in the past working on (well done Tamara and Angel) its pretty good but obviously not a patch on sccsmedia (huh hmm .. its way better really i know)

trashed magazine

and also here is the BBCs new Yoof Soap .. The Cut .. let me know what you think about it and if you think they have done a good job trying to target you lot as an audience.. if you think you can do better then you could join Mr Dove's Soap opera workshop after school!!

Practical work: we need to get our skates on

2008-12-24T11:47:00.000-08:00

This film was made in 48 hours !!!!1 from preproduction to finished article in two days !!! come on you guys sort it out!!

Transfer - Winner of the 48 hour film project - Paris 2008 from FatCat Films on Vimeo.

Its amazing, im obviously not expecting this kind of thing but it does show what can be done in a little time

SCCS pulp fiction remake

2008-11-04T00:24:00.000-08:00

Oh yes thats right Quentin Tarantino's classic gets the SCCS makeover.... of course we do it justice...err maybe!

Ok so we are up against arguably Samuel L Jackson's finest acting performance, an electric script and a milestone in movie history but thats no problem for the yr12 media studies class at South Camden.

We attamepted to make this a shot for shot remake but we did have a few problems, ok so the acting (especially me) is awful in parts but considering we did this in 2 hours with very limited props i reckon its pretty sick !

SCCS version (you better do your homework or this is what could happen!):

How to analyse films ..and TV Drama

2008-09-20T05:45:00.000-07:00

| View | Upload your own

Your film a massive success

2008-09-18T00:21:00.000-07:00

So i edited the Spgahetti western you guys made on Monday. I have been showing it to a few classes and everyone thinks its brilliant, well done !

You guys have to decide what next ... the pressure is on!!

Good work

Welcome:

2008-09-06T04:52:00.000-07:00

This is the online space for all your SoutH Camden Year 12 Media Needs! Becuase you are teh first class to go through the new OCR specification it would be good to get all your feedback on whats been happening in lessons and with your projects. Hopefully you will find useful stuff here and everyone will get and A or a B at the end of the year, no excuses !!